BY RAM DE VERA
GENERATION PINK
2006 ISSUE NO.5
Denim has been with us for the longest time. It can go from really casual to formal. Yes, dark colored denim can be worn on a formal ocassions now. You can dress it up or down. At first, denims were meant to be worn by miners only now it’s one article of clothing that we can’t live without—from construction workers, to students, to rockstars , and the runway! In short, it’s a fashion commodity.
Denims come in different shapes, colors, sizes, textures, finishes, construction or deconstruction (thanks to our designers and fashion houses they belong to). But among those different types and fits, you can’t just randomly pick one because there’s only one perfect fit that will look good on you.
Buying jeans is never easy; in fact, almost 70 percent of the population, some from the fashion industry, don’t know what kind of denims perfectly fit them, and height and size is never on excuse.
As to make buying jeans a lot easier, Ino Caluza opened Viktor Jeans in The Podium. Check out his collection which offers custom fit jeans ultimately made to flatter your body.
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