Showing posts with label custom made jeans. Show all posts
Showing posts with label custom made jeans. Show all posts
Sunday, February 1, 2009
viktorino- the little viktor
Designed for kids age 10 and below, the new viktorino kustom made denim is now available in Trinoma, Podium and Greenbelt 5
Monday, June 11, 2007
THE MAY LEE SHOW (Episode 3-Fashion)
EPISODE 3 Fashion
Story by May Lee written on 04 Jun 2007
A show all about fashion … one word…fabulous! This was a terrific show that covered the world of fashion from an Asian perspective. We started off with two women in the industry who are experts in their own right. Joanne Ooi, Marketing and Creative Director of Shanghai Tang, the hot retailer that has made all things Chinese very chic, and Julie Sherborn, Managing Director of ACP magazines, which publishes Cosmopolitan, Harper’s Bazaar and Cleo, to name just a few. We discussed the changes that the Asian fashion world has gone through over the years and how fashion designers from the region have really gotten some well-deserved recognition around the world.
I also featured a profile of the fantastic Vivienne Tam who is truly an icon in the fashion world. She gave me personal access to her show while in Singapore and really opened up about her life from her childhood growing up in Hong Kong to her struggles in the international fashion industry. She told me that in the beginning when she was trying to sell her line to New York buyers, they didn’t take her seriously because they assumed that all Asians in the fashion industry were just in the manufacturing business. She proved them wrong, that is for sure!
We also talked about how to find the right pair of jeans, which is what every woman struggles with. Ino Caluza, founder of Viktor Jeans, flew in from Manila to share his secrets about the right fit. He should know since his jeans are custom made for each and every client. Three of Ino’s clients came on the show and they looked great!
The show also featured a segment all about shoes, my weakness. We had at least 50 pairs of gorgeous shoes on the set and had stylist Trey Wong talk about the importance of a great shoe from the very high end, Jimmy Choos and Manolo Blahniks, to the affordable Guess and Aldo shoes. The cream de la cream were a pair of green and red, silk and bejeweled Manolos … they were GORGEOUS! If I weren’t an honest, well-mannered talk show host, I would have pocketed them for sure!
And what’s a show about fashion without some makeovers, so “The May Lee Show” found three deserving women, one in her 20’s, one in her 30’s and one in her 40’s, to receive a head to toe makeover. The before and afters were incredible! I was shocked and so was the audience.
The show was action packed and so much fun!
http://themayleeshow.promos.yahoo.com/comments.php?id=33&action=r
Story by May Lee written on 04 Jun 2007
A show all about fashion … one word…fabulous! This was a terrific show that covered the world of fashion from an Asian perspective. We started off with two women in the industry who are experts in their own right. Joanne Ooi, Marketing and Creative Director of Shanghai Tang, the hot retailer that has made all things Chinese very chic, and Julie Sherborn, Managing Director of ACP magazines, which publishes Cosmopolitan, Harper’s Bazaar and Cleo, to name just a few. We discussed the changes that the Asian fashion world has gone through over the years and how fashion designers from the region have really gotten some well-deserved recognition around the world.
I also featured a profile of the fantastic Vivienne Tam who is truly an icon in the fashion world. She gave me personal access to her show while in Singapore and really opened up about her life from her childhood growing up in Hong Kong to her struggles in the international fashion industry. She told me that in the beginning when she was trying to sell her line to New York buyers, they didn’t take her seriously because they assumed that all Asians in the fashion industry were just in the manufacturing business. She proved them wrong, that is for sure!
We also talked about how to find the right pair of jeans, which is what every woman struggles with. Ino Caluza, founder of Viktor Jeans, flew in from Manila to share his secrets about the right fit. He should know since his jeans are custom made for each and every client. Three of Ino’s clients came on the show and they looked great!
The show also featured a segment all about shoes, my weakness. We had at least 50 pairs of gorgeous shoes on the set and had stylist Trey Wong talk about the importance of a great shoe from the very high end, Jimmy Choos and Manolo Blahniks, to the affordable Guess and Aldo shoes. The cream de la cream were a pair of green and red, silk and bejeweled Manolos … they were GORGEOUS! If I weren’t an honest, well-mannered talk show host, I would have pocketed them for sure!
And what’s a show about fashion without some makeovers, so “The May Lee Show” found three deserving women, one in her 20’s, one in her 30’s and one in her 40’s, to receive a head to toe makeover. The before and afters were incredible! I was shocked and so was the audience.
The show was action packed and so much fun!
http://themayleeshow.promos.yahoo.com/comments.php?id=33&action=r
Wednesday, January 18, 2006
Made to Measure
Preview/Jan-Feb 2006
Ino Caluza’s made name for himself with his custom-made line Viktor Jeans. We did one-on-one with the elusive designer on what makes them special.
What makes custom-made jeans different?
It’s primarily the fit that makes it special. It’s designed specifically with your own measurements, so it’s flattering in the right places. Plus, there’s that personal touch that comes with every pair unique only to you.
What makes Viktor Jeans special?
First off, the cut is and fit is dependent on your body type, so we adjust details to make your butt more prominent or your legs look like it just got “lipoed”. For fabric, I have around a hundred plus different swatches of denims—from raw to soft and hard denim. I also have a limited edition collection of hard-to-find denim twills, canvass, US cords, and camouflage fabrics. The thread colors can be change to your favorite shade or to match your bag or treasured boots. We use trademark Viktor rivets and buttons, which come in two colors:matte silver and antique copper. All of my jeans feature 100% US red cotton lining.
What do you think is the best cut for any body type?
Semi-boot cut for men and boot-cut for girls. Both tend to elongate Asian built.
Jeans forecast for 2006?
Enough for the exaggerated washes and embellishment! Raw will still be the standard for luxury denim.
Easiest way to personalize an old pair?
Buy a good cheese grater and rub your jeans at the right places. You’ll be surprised at what it cando.
Regular customers?
Fashionable people who don’t mind going through the trouble of having their jeans custom-made, people who cant seem to find the right RTW pair for their body types. Celebs, models, politicians and socialites from Korina Sanchez, Richard and Lucy Gomez to Celine Lopez and Rajo Laurel. My dream customers would have to be Kris Aquino and Bryan Boy.
Bigger plans for Viktor Jeans?
I’m planning to open a shop in a high-end mall somewhere near Megamall and Galleria. I want to go global or Asian-wide perhaps next year. I also want to do a complete series of apparel for the line like bags, tees, belts and underwear.
Ino Caluza’s made name for himself with his custom-made line Viktor Jeans. We did one-on-one with the elusive designer on what makes them special.
What makes custom-made jeans different?
It’s primarily the fit that makes it special. It’s designed specifically with your own measurements, so it’s flattering in the right places. Plus, there’s that personal touch that comes with every pair unique only to you.
What makes Viktor Jeans special?
First off, the cut is and fit is dependent on your body type, so we adjust details to make your butt more prominent or your legs look like it just got “lipoed”. For fabric, I have around a hundred plus different swatches of denims—from raw to soft and hard denim. I also have a limited edition collection of hard-to-find denim twills, canvass, US cords, and camouflage fabrics. The thread colors can be change to your favorite shade or to match your bag or treasured boots. We use trademark Viktor rivets and buttons, which come in two colors:matte silver and antique copper. All of my jeans feature 100% US red cotton lining.
What do you think is the best cut for any body type?
Semi-boot cut for men and boot-cut for girls. Both tend to elongate Asian built.
Jeans forecast for 2006?
Enough for the exaggerated washes and embellishment! Raw will still be the standard for luxury denim.
Easiest way to personalize an old pair?
Buy a good cheese grater and rub your jeans at the right places. You’ll be surprised at what it cando.
Regular customers?
Fashionable people who don’t mind going through the trouble of having their jeans custom-made, people who cant seem to find the right RTW pair for their body types. Celebs, models, politicians and socialites from Korina Sanchez, Richard and Lucy Gomez to Celine Lopez and Rajo Laurel. My dream customers would have to be Kris Aquino and Bryan Boy.
Bigger plans for Viktor Jeans?
I’m planning to open a shop in a high-end mall somewhere near Megamall and Galleria. I want to go global or Asian-wide perhaps next year. I also want to do a complete series of apparel for the line like bags, tees, belts and underwear.
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